Ranking on Google is always challenging. Thousands of websites target the same niches as yours, so making your site competent is a daunting task.
To stand in the competition, you need to maintain your ranking and don’t let others steal your rankings. However, making your site stand among competitors is difficult. It’s not like you need to publish the content regularly. No, to rank on Google, you need to be focused and work harder on every aspect, from content writing to SEO.
Why do you think Google de-ranks you or you are doing everything correctly? Despite that, you are not ranking on search engines.
Don’t worry; in this blog, you will grasp the 7 reasons why you are not ranking on Google. Correcting these reasons can instantly target a large audience and overcome the habitual ranking mistakes that make your site fault on SERPs.
1: Duplicate Content
Google dislikes Duplicate Content because it makes your site look fake on SERPs.
Google will not index your publication because when it receives two or more similar content on a Google crawler, it scans and looks for the original content. Once finding the actual content, Google will rank it immediately and not show the other content on Google pages.
Google doesn’t penalize duplicate content sites; however, it harms your site’s SEO and causes your traffic loss.
Did you find duplicate content on your site and want to fix it immediately before it harms your traffic?
The best way to fix duplicate content is by canonizing the preferred URL. By canonizing a URL, you are telling search engines that this is the one authentic page version. When URLs need to remain accessible to visitors, you can use a canonical URL or a robot no-index directive. The canonical URL tells search engines that all similar pages should be grouped, and the robot no-index directive tells them to ignore the duplicate content. By taking these steps, you can ensure that duplicate content does not harm your SEO.
2: No Google My Business Page
If you are not registered in Google My Business, you miss out on valuable opportunities to connect with potential customers.
Google My Business is a free platform that allows businesses to manage their online presence across Google’s various properties, including Google Maps and Google Search.
By claiming and verifying your listing, you can control potential customers’ information about your business.
Google My Business also provides valuable insights into how customers find and interact with your business online.
With all the information you input in Google My Business, Google will quickly find the correct place in SERPs.
3: Ignorance of Social Signals
Do you have an account on social media? If you have, then how many businesses are active on your account?
Social signals are a ranking factor for Google, so it’s important to ensure you leverage them to improve your chances of appearing in search results.
The easiest way to do this is to ensure you have social media accounts for your business and regularly share content.
Also, you can use tools like Google Currents to improve your visibility and reach.
Taking advantage of social signals can improve your chances of ranking in search results and reaching a wider audience.
4: Ignorance of Social Signals
If you are not consistent with your content, your audience will not be able to trust you as a source of information.
Search engines will likely de-index your site if it regularly doesn’t have fresh content.
To avoid this ranking mistake, develop a content calendar and stick to it.
A content marketing calendar is potent for growing your traffic. By creating new and original content regularly, you will be able to build trust with your audience and boost your search engine rankings simultaneously.
5: Not Using Mobile-Friendly Themes
With over 60% of web traffic coming from mobile devices, it’s important to ensure your site is optimized for small screens.
Not only will a mobile-friendly theme make your site easier to navigate on a phone or tablet, but it will also improve your load times and boost the search engines.
If you are unsure how to make your site mobile-friendly, plenty of resources and tutorials are available online.
Changing to a mobile-friendly theme is one of the best things you can do to improve your website’s ranking.
6: Not Using the Right Keywords
Writing the content is easy but making it worthy for your target audience is quite tough.
Many of you are not familiar with the SEO content writing rules that apply to blog articles and even the pages of your site so that they can easily rank on Google.
Unfortunately, when you don’t focus on your target keyword and your content is not intended to deliver the right information about your selected topic, you will suffer from a great traffic loss.
You can ensure that your content targets the right keywords and questions people are searching for by keyword research. This will help to improve your ranking and organic traffic.
Not only should you target the right keywords, but your content should also be clear and easy to understand. This way, people can quickly see what you offer and how it can solve their problems.
7: Slow Loading Websites
Google’s search algorithm puts high importance on site speed and often penalizes slow sites with lower rankings. Maybe your website is not showing on the first page of Google.
Users are less likely to return to a site that took too long to load, resulting in lost traffic and potential customers.
Several ways to improve your site’s speed include optimizing images, Minimizing HTTP requests, and using a content delivery network.
By taking the time to address this issue, you can ensure that your site is both fast and user-friendly, helping you to attract more visitors and boost your search engine’s ranking.
Conclusion
Golden Rule: The Google algorithm is constantly changing, so you must keep up with the latest update.
Clearing up these ranking mistakes can take time, but it is worthwhile.
If you are still having trouble ranking on Google, our experts at YDR Agency can help diagnose the issue and provide a solution to get you back on top.
Ranking on page one of Google is crucial for any business- don’t let these common mistakes keep your website from achieving that goal.